December 13, 2005

How Much Marketing Is Too Much Marketing?

How Much Marketing Is Too Much Marketing? It seems like a busy holiday season is already underway for marketers, and hopefully for the economy, shoppers as well.  Just for kicks, I thought I’d take a rough count of how many marketing messages I was exposed to in a given day.  Here’s what the day looked like: 5:30 a.m. – alarm clock goes off with 1010 WINS news radio in the middle of an ad cycle – 2 ads total.  Nice start to the day. 5:45-6:30 – in the gym, watching Today In New York News on NBC for 30 minutes, approximately 6 ad pods, 6 ads per pod – 36 ads total.  So we’re at 38, and it’s still dark out. 7:00 – walk to subway and take train to work, then walk to office from subway.  Probably see 6 outdoor ads of various kinds on either walk, then about 8 more on the subway within clear eyeshot – 20 ads total. 7:30 – quick scan of My Yahoo – 2 ads total. 7:32 – read Wall St. Journal online, 15 page views, 3 ads per page – 45 ads total. 7:40 – Catch up on RSS feeds and blogs, […]


January 25, 2005

Everyone’s a Direct Marketer, Part I

Everyone’s a Direct Marketer, Part I I had breakfast a few weeks back with John Greco, the new CEO of the Direct Marketing Assocation, and was telling him why I felt it was essential that interactive marketing be included in the DMA’s mainstream mission and not regarded as separate.  The substance of my argument was that the Internet has turned every company into a direct marketer, whether they know it or not, whether they like it or not, and whether they care to act like one or not.  I was happy that John agreed with me! I’m going to write […]


October 30, 2004

For Whom the Bell Tolls

For Whom the Bell Tolls I don’t understand why everyone in the world hasn’t yet signed up for VOIP services from companies like Vonage. We just did it a couple of weeks ago at home. In terms of quality, it’s virually indistinguidhable from a POTS land line. You can have as many numbers as you want on the same account. TiVo works with it. You can keep your old phone number. There are no minimums and no contracts. They don’t have to come to your house to get it to work. They’ve even figured out how to get 911 and […]