August 13, 2006
It’s a Sad Day When the Lawyers Take Over With all due respect to lawyers, of course, Google’s recent decision to start making a legal fuss when people in the media use the word “Google” as a verb is NUTS. Someone, get Marketing on Line 1 — and make it snappy. Steve Rubel wrote about it, as did Jeff Jarvis, and the source material is here. For the record, anyone who wants to use any of the following words or phrases as a verb, noun, or any other part of speech, may do so at any time: Return Path, Sender Score, Authentic Response, Postmaster Direct. Oh, and then there’s ECOA, the service we pioneered in 2000 that *is* occasionally (in some very small circles) used as a verb!