July 31, 2010

I Don’t Want to Be Your Friend (Today), part III

I Don’t Want to Be Your Friend (Today), part III My first thought when my colleague Jen Goldman forwarded me a SlideShare presentation that was 224 pages long was, “really?”  But a short 10 minutes and 224 clicks later, I am glad I spent the time on it. Paul Adams, a Senior User Experience Researcher at Google, put the presentation up called The Real Life Social Network.  Paul describes the problem I discuss in Part I and Part II of this series much more eloquently than I have, with great real world examples and thoughts for web designers at the end. If you’re involved in social media and want to start breaking away from the “one size of friend fits all” mentality – this is a great use of time.


November 2, 2007

In Defense of Email, Part 9,732

In Defense of Email, Part 9,732 I commented today on our partner Blue Sky Factory’s CEO, Greg Cangialosi’s excellent posting in defense of email as a marketing channel called Email’s Role and Future Thoughts.  Since the comment grew longer than I anticipated, I thought I’d re-run parts of it here. A couple quick stats from Forrester’s recent 5-year US Interactive forecast back up Greg’s points con gusto: – 94% of consumers use email; 16% use social networking sites (and I assume they mean USE them – not just get solicitations from their friends to join).  That doesn’t mean that social […]