August 15, 2005

Why Publishing Will Never Be the Same, Part I

Why Publishing Will Never Be the Same, Part I As you may know, we published a book earlier this year at Return Path called Sign Me Up! Sales are going quite well, in case you’re wondering, and we also launched the book’s official web site, where you can subscribe to our “email best practices” newsletter. The process of publishing the book was fascinating and convinced me that publishing will never be the same.  Even in two parts, this will be a long post, so apologies in advance. Front to back, the process went something like this: – We wrote the content and selected and prepared the graphics – We hired iUniverse to publish the book for a rough total cost of $1,500 – iUniverse provided copy editing, layout, and cover design services – Within 8 weeks, iUniverse put the book on and for us (in addition to their site) and properly indexed it for search, and poof — we were in business – Any time someone places an order on any of those three sites, iUniverse prints a copy on demand, binds it, and ships it off. No fuss, no muss, no inventory, but a slightly higher unit […]

May 6, 2005

Book Short: More on Email Marketing

Book Short:  More on Email Marketing My friend Bill Nussey’s The Quiet Revolution in Email Marketing is a good read for those in the industry.  It’s a little different in focus than our recently published book, Sign Me Up!, and in many ways is a good complement. Bill develops a good framework for Customer Communication Management (CCM) based on his experience as CEO of SilverPop, one of the leading email marketing companies.  He builds on Seth Godin’s permission framework and applies it directly to email marketing, point by point.  He addresses head on every email marketer’s nightmare, when you tell […]