October 27, 2011

More Than 1/3 of Your Life

More Than 1/3 of Your Life When I was a kid, so my parents tell me, I used to watch a lot of TV. For some reason, all those episodes of Gilligan’s Island and Dallas still have a place in my brain, right next to lyrics from 70s and 80s songs and movies. I also tend to remember TV commercials, which are even more useless (not that JR Ewing or Ferris Beuller had all that many valuable life lessons to impart). ¬†Anyway, I remember some commercial for some local mattress company which started out with the booming voiceover, “You spend 1/3 of your life in bed — why not enjoy that time and be as comfortable as you can be?” Well, we humans frequently spend MORE than 1/3 of our lives at work. Why shouldn’t we have that same philosophy about that time as the mattress salesman from 1970s professed for sleep? ¬†Another one in my series of posts about Return Path’s 13 core values is this one: We realize that people work to live, not live to work There are probably a few other of our core values that I could write about with this same setup, but this […]


January 12, 2011

5 Ways to Spot Trends That Will Make You (and Your Business) More Successful

5 Ways to Spot Trends That Will Make You (and Your Business) More Successful I’ve recently started writing a column for The Magill Report, the new venture by Ken Magill, previously of Direct magazine and even more previously DMNews. Ken has been covering email for a long time and is one of the smartest journalists I know in this space. My column, which I share with my colleagues Jack Sinclair and George Bilbrey, covers how to approach the business of email marketing, thoughts on the future of email and other digital technologies, and more general articles on company-building in the […]