April 28, 2008

Drawing the Line

Drawing the LineWe are having a bit of a debate at the moment internally around our Sender Score deliverability business about how to handle clients who are in businesses that are, shall we say, not exactly as pure as the driven snow.  As a company that provides software and services to businesses without a vertical focus, we are often approached by all sorts of companies wanting our services where we don’t love what they do.  Examples include: Gambling Tobacco Neutriceuticals Guns Adult content or products Our challenges are along three dimensions, each of which is a little different.  But common threads run through all three dimensions.  Dimension 1:  Our deliverability technology platform.   Our basic technology is used by mailers of all shapes and sizes to preview their campaigns, monitor their deliverability, and analyze their reputation metrics.  It doesn’t deploy campaigns.  Do we care who the users are? Dimension 2:  Our full service deliverability practice that comes with consulting and high-touch account management.  This service offering has an additional layer of complexity in that our employees work closely with accounts and their web sites.  We already allow employees to opt-out of accounts where they find the work objectionable.  But is that […]


August 13, 2006

It’s a Sad Day When the Lawyers Take Over

It’s a Sad Day When the Lawyers Take Over With all due respect to lawyers, of course, Google’s recent decision to start making a legal fuss when people in the media use the word “Google” as a verb is NUTS.  Someone, get Marketing on Line 1 — and make it snappy.  Steve Rubel wrote about it, as did Jeff Jarvis, and the source material is here. For the record, anyone who wants to use any of the following words or phrases as a verb, noun, or any other part of speech, may do so at any time:  Return Path, Sender […]


June 23, 2005

Sender Score: Credit Scores for Emailers

Sender Score:  Credit Scores for Emailers Yesterday, I wrote about email authentication, and why, although it’s great, it won’t stop spam without the emergence and scaling of accreditation and reputation systems. Today, Return Path has announced the beta launch of Sender Score, our new reputation management system.  Sender Score is a groundbreaking service that we’ve been working on for a long time here.  The best way to think about it (or the analog analog, as Brad might say) is as a FICO or credit score for email. We’ve gone out and compiled TONS of data about emailers, much as the […]