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MAAWG conference

Euromail

Euromail My colleagues George, Alex, and I had a very interesting and productive week in Europe this week.  The MAAWG conference was very useful, and we are a proud member and sponsor of that association.  We had about 20 meetings with European ISPs and email vendors to learn more about how the Euro market works and where it is in its stage of development (hint:  very different from the US!).  We learned a lot and got good feedback on all of Return Path’s lines of business, from market research to lead generation to delivery assurance.  We even managed to have some outstanding meals, and super quick drive-by “viewings” of the Eiffel Tower, the EU headquarters, Big Ben, Westminster Abbey, and…

Gmail as Competition – Another View?

Gmail as Competition – Another View? This week, while many from the industry have been in Brussels at the outstanding yet oddly-named MAAWG conference for ISPs and filtering companies, internet marketing pundit Ken Magill had a scary, scary headline related to Google’s insertion of ads in email — Is Gmail Feeding Your Customers to the Competition? The assertion is that Gmail’s contextual ad program, combined with image blocking in commercial emails, could easily lead to a situation where one of your subscribers doesn’t see your own content but then sees an ad for a competitor in the sidebar. Scary, I admit, but how much is that really happening? We analyzed some data from our Postmaster Direct business that is quite…