June 27, 2008

Driving Out of the Bubble

Driving Out of the Bubble It’s easy for those of us who live in the Internet bubble to confuse the words “startup” and “entrepreneur” with the word “technology.”  Every once in a while, I am struck by a fantastic entrepreneurial idea that’s low-tech or no-tech.  In the last few weeks, I’ve learned of two of them — oddly, very similar ideas.  They’re both going after the New York City black car limo market (all those car services that take business travelers to and from airports and meetings), which is a lucrative but kind of gritty business.  I’ve used black car services for 16 years now, and while I’ve found one that’s pretty good, they all have massive customer service problems and are pretty expensive.  It’s a market ripe for revolution.  But how to execute it? Kid Car New York is one new service that is attacking this market with an alternative car service that’s oriented around families and kids.  The cars are mini-vans.  The drivers are trained in safety and friendly.  The cars all have car seats and bases in them, which are sanitized from one passenger to the next.  The drivers are actually employees with benefits — this company […]