August 15, 2005

Why Publishing Will Never Be the Same, Part I

Why Publishing Will Never Be the Same, Part I As you may know, we published a book earlier this year at Return Path called Sign Me Up! Sales are going quite well, in case you’re wondering, and we also launched the book’s official web site, where you can subscribe to our “email best practices” newsletter. The process of publishing the book was fascinating and convinced me that publishing will never be the same.  Even in two parts, this will be a long post, so apologies in advance. Front to back, the process went something like this: – We wrote the content and selected and prepared the graphics – We hired iUniverse to publish the book for a rough total cost of $1,500 – iUniverse provided copy editing, layout, and cover design services – Within 8 weeks, iUniverse put the book on Amazon.com and BN.com for us (in addition to their site) and properly indexed it for search, and poof — we were in business – Any time someone places an order on any of those three sites, iUniverse prints a copy on demand, binds it, and ships it off. No fuss, no muss, no inventory, but a slightly higher unit […]


March 9, 2005

Why Email Lists Need to Be More Like Toothpaste

Why Email Lists Need to Be More Like Toothpaste My colleague Mike Mayor’s column this week in iMedia Connection is a great quick read for anyone connected to the email list business.  Warning!  Reading this article may cause you to ask some more probing questions before your next list management or list rental event…