September 2, 2004

What Does Business Feel Like?

Mariquita and I spent last Saturday helping out our cousins, Michael and Marianne, at their wine shop, Hudson Wine Merchants, in Hudson, NY. I wrote a posting about one of our other trips up there earlier this year on how running a two-person proprietorship is an awful lot like running a larger company. Last weekend, my takeaway from working in the shop was in some ways the opposite. Yes, business is business, and yes, you worry about some of the same broad things when you run a business of any size, but it FEELS different to run a small retail shop. What does it feel like? Well, quite frankly, it feels like business. Here’s what happens at the store in any given 8 minute period, and what we in a marketing services business would call it: – Customer walks in the door (Prospecting/Lead-gen) – Michael greets customer, introduces himself, and asks her what she is looking for (Marketing) – Michael shows customer two options, makes recommendation (Sales) – Michael offers free tasting of a new wine he is offering (Market Research/Product Management/Loyalty Program) – Michael shows customer something else that she hadn’t previously considered but is consistent with her request; […]

June 13, 2004

CEO, Party of Two

We spent the weekend in Hudson, New York, a charming, urban-renewing town about two hours north of the city. My cousins Michael & Marianne opened a wine store called Hudson Wine Merchants on the main drag in town, Warren Street (343 Warren St. to be exact, you should definitely check it out if you’re ever in Hudson). The store opened for the first time Friday evening, and we had the first full day on Saturday. Mariquita and I, and some other friends of Michael & Marianne’s, helped do everything from stock the shelves, to clean the windows, to use the […]