December 19, 2008

Hertz Giveth, Hertz Taketh Away

Hertz Giveth, Hertz Taketh Away For years, I’ve hated all rental car companies for forcing me to scramble and find a gas station to fill up on the way to returning a car at the airport or get faced with an insane refueling charge.  I never understood why one smart company didn’t decide to just do away with that moronic policy, figure out another way to make a profit, market the heck out of it, and endear themselves to customers.  Finally, Hertz jumped in a few months ago with just that.  Return a car without refueling?  No problem.  A modest $5 surcharge and market rate for the actual gas required solves the problem.  Brilliant!  They were even marketing it to their customers in-car and online.  The last time I rented, I returned the car with 3/4 of a tank and was handed an extra $35 or so on my bill for refueling at $7.99/gallon.  I asked what was going on.  The check-in clerk told me “Oh we stopped doing that new refueling program.  It’s too bad – all our customers loved it.  You should say something about it to someone higher up.” Bad enough to quietly discontinue a program like […]