April 25, 2006

Conference Overload

Conference Overload Our little email/online marketing industry is overrun with conferences.  It’s completely out of control.  I’m surprised no one else has started complaining or blogging about it, so let me be the first.  Here’s an incomplete inventory of but a few months of what our team is attending: February — DKIM Implentation Summit, MAAWG, DMA Financial Services Conference, RSA March — DMA Leaders Forum, ARF Annual April — ESPC Deliverability Boot Camp, Email Authentication Summit, Marketing Sherpa, DMA Direct Marketing to Business Conference, MRA 20th Anniversary Show May — Catalog Conference, Mediapost’s Email Insider Summit, ISPCON, INBOX June — DoubleClick/Epsilon Email Conference, DM Days, MAAWG, Ad:Tech, MRA Annual, AMA ART, CASRO Plus a few other smaller local events and customer conferences.  All I can say is Whew! I realize that some of the problem here is that our business is diverse enough that we get invited to a wider range of conferences, and we certainly never complain about speaking opportunities — but this is starting to get expensive and dilutive.  And it’s hard to say no to a conference when the conference organizers make sure your competitors are going to be there.


June 22, 2005

Why We Love Email Authentication, But Why It Won’t Stop Spam

Why We Love Email Authentication, But Why It Won’t Stop Spam Microsoft made a big announcement today that they’re taking email authentication, in the form of Sender ID, very seriously.  They’re using a stick, not a carrot.  Emailers who do not publish a proper Sender ID record are now going to (a) find themselves in the bulk mail folder at Hotmail and MSN, and (b) have a big fat disclaimer thrown on top of their emails from Microsoft warning users that the email’s source can’t be authenticated. At Return Path, we’re big fans of authentication, and we’re sponsoring the upcoming […]