October 22, 2007

New Media’s Influence on the Traditional

New Media’s Influence on the Traditional Last week, DMNews unveiled its new look and feel and format (of the print publication) at the DMA’s annual convention in Chicago.  Hats off to Publisher Julia Hood and Editor-in-Chief Elly Trickett for diving in and coming up with some great improvements to the publication so quickly after taking the reigns. What I find particularly interesting about the new format is that its design and even content structure seem to borrow heavily from the world of online media,  such as: A top-of-page “navigation bar” that tells you at a glance what articles are on the page (email, circulation, multichannel, legislation, lists, etc.) so you can flip pages and figure out quickly where to stop based on your interests MUCH shorter news briefs More “fixed” topic sections that are (I think) meant to be recurring in every issue…”Gloves off,” “Duly noted,” “Nailed it” “Key points” call-outs of an article etc. instead of all the long form of the prior generation of the publication A section called “data bank” that is almost like an analytics widget I had been ignoring the print edition for several months, assuming I’d catch any critical articles to me via the […]

September 25, 2007

We’re Right Up (Down?) There With Lawyers Now

We’re Right Up (Down?) There With Lawyers Now I remember reading somewhere a while ago that the least respected professions in America were used car salesmen, politicians, and lawyers.  Well, step aside everyone — according to a J. Walter Thompson study reported in DMNews, only 14% of Americans have respect for people in the advertising business.  I’m going to include that anyone who works in marketing services, by extension. Don’t get me wrong – I wouldn’t have expected people in the advertising profession to join the upper echelons of the study with military personnel, doctors, and teachers.  But 14% is […]

October 24, 2006

Association Proliferation

Association Proliferation NOTE:  I was fortunate enough to be asked to write a monthly column for DMNews.  This is the most recent column.  By agreement with DMNews, I am linking to them for the bulk of the content, but you can get an idea of what I’m talking about with the first few sentences below. You can be forgiven if you can’t precisely remember the difference between the OPA and the IAB. Or the DMA and the DAC. Or EEC and ESPC. Or WOMMA and OMMA. And, while we are at it, what exactly is a MAAWG? And isn’t OLGA […]

February 3, 2006

Why Email Stamps Are a Bad Idea

Why Email Stamps Are a Bad Idea (also posted on the Return Path blog) Rich Gingras, CEO of Goodmail is an incredibly smart and stand-up professional.  I’ve always liked him personally and had a tremendous amount of respect for him.  However, the introduction of the email stamp model by Goodmail is a radical departure from the current email ecosystem, and while I’m all for change and believe the spam problem is still real, I don’t think stamps are the answer.  Rich has laid out some of his arguments here in the DMNews blog, so I’ll respond to those arguments as […]

February 1, 2006

AOL and Goodmail: Two steps back for email

AOL and Goodmail: Two steps back for email (posted on the Return Path blog a couple days ago here) Remember the old email hoax about Hillary Clinton pushing for email taxation? When we first heard AOL’s plans for Goodmail today, we thought maybe the hoax had re-surfaced and a few industry reporters got hooked by it. But alas, this tax plan seems to be true. AOL has long held the leading standard in email whitelisting. Every email sender who cares about delivery has tried to keep their email reputation high so that they could earn placement on AOL’s coveted Enhanced […]