November 1, 2006
Killer Email Industry Stats In case you’ve missed any of these reported recently, all by the Direct Marketing Association’s outstanding research department (link so you can see the details of reports available to purchase): Email marketing in the US alone will account for approximately 71,000 jobs this year, growing at 8-10% annually historically and projected into the future as well The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half As I mentioned here (where a client of ours said her email ROI was 40:1), the biggest problem with email isn’t how effective it is — it’s how much inventory you as a marketer have available in your housefile and super qualified and permissioned rental lists.
October 17, 2006
Winds of Change at the DMA I’ve been an active member of the Direct Marketing Association (DMA) for almost seven years now. It’s kind of the Mac Daddy of trade associations in and around our business. The DMA has taken its lumps of late, mostly deservedly so, and I think made some terrible moves, misjudgments, and decisions a few years back. But I’ve continued to be an active member, mostly convinced by new DMA CEO John Greco and COO Ramesh Ratan that there was a new sheriff in town who was going to restore peace and order to the village. […]
October 16, 2005
In From the Perimeter I’m at the Direct Marketing Association’s annual massive trade show (DMA*05) in Atlanta. While there are lots of things to potentially blog about, I think the most interesting one is the simplest. When I started attending the DMA’s shows six years ago, the only interactive marketeing companies who exhibited were email vendors and the occasional sweepstakes company — and any interactive marketing company who did bother to show up was relegated to a small booth space in a corner of the trade show floor, away from the real action. A friend of mine once told me […]