September 19, 2012

Email Intelligence and the new Return Path

Welcome to the new Return Path. For a tech company to grow and thrive in the 21st century it must be in a state of constant adaptation. We have been the global market leaders in email deliverability since my co-founder George Bilbrey coined that term back in 2002. In fact, back in 2008 we announced a major corporate reorganization, divesting ourselves of some legacy businesses in order to focus on deliverability as our core business.    Since then Return Path has grown tremendously thanks to that focus, but we have grown to the point where it’s time for us to redefine ourselves once again.  Now we’re launching a new chapter in the company’s history to meet evolving needs in our marketplace. We’re establishing ourselves as the global market leaders in email intelligence. Read on and I’ll explain what that means and why it’s important. What Return Path Released Today We launched three new products today to improve inbox placement rate (the new Inbox Monitor,  now including subscriber-level data), identify phishing attacks (Email Brand Monitor), and make it easier to understand subscriber engagement and benchmark your program against your competition (Inbox Insight, a groundbreaking new solution). We’ve also released an important […]


May 25, 2005

Email Articles This Week

Email Articles This Week I know, not a real inspired headline.  There are two interesting articles floating around about email marketing this week.  I have a few thoughts on both. First, David Daniels from Jupiter writes in ClickZ about Assigning a Value to Email Addresses.  David’s numbers show that 71% of marketers don’t put a value on their email addresses.  I think that may be an understatement, but it’s a telling figure nonetheless.  David’s article is right on and gives marketers some good direction on how to think about valuing email addresses.  The one thing he doesn’t address explicitly, though, […]


March 29, 2005

Prepping RSS for Prime Time, Part II

Prepping RSS for Prime Time, Part II David Daniels from Jupiter wrote a good article yesterday in ClickZ about RSS and email marketing.  It reads like a response to comments he received after publishing his main report on this topic earlier in the month.  He tackles three main points:  spam/clutter, personalization, and the (impending) flood of vendors.  It’s definitely worth a quick read if you care about the RSS/email debate and space. I addressed this topic a little bit last June here, although somehow I forgot about the personalization challenge.  I think RSS is closer to prime time than it […]