June 4, 2007
A New (Old) Favorite Returns as a Blog Andy Sernovitz’s very cleverly-named Damn, I Wish I’d Thought of That is back, this time in blog and RSS feed format as well as, of course, email newsletter format. Andy is a Return Path alum and does a great job of crystallizing smart and clever ideas for marketers into manageable nuggets, particularly around viral and word-of-mouth marketing (Andy wrote a great book on WOM marketing, which I reviewed here). He was nice enough to interview me for his blog. As a teaser, Andy asked me (and a bunch of other people) three questions: Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. What is your advice for any company that wants to … 1 … make people happy? 2 … earn respect? 3 … get a word of mouth recommendation? The full interview is on Andy’s new site here.