November 29, 2005

Doing Well by Doing Good, Part II

Doing Well by Doing Good, Part II At Return Path, we feel strongly that companies can and should make the world a better place in several different ways.  Certainly, many companies’ core businesses do that — just look at all the breakthroughs in medicine and social services over the years brought to market by private enterprises, including my friend Raj Vinnakota, who I wrote about in part I of this series last year.  But many companies, including Return Path, aren’t inherently “save the world” in nature (although some people in online marketing would have you believe that we are!), and those companies can still make a difference in the world in a few ways: 1. Organize projects in the local community for their employees to help out/work at 2. Allow employees to take a limited amount of paid time off for community service work 3. Provide matching gift programs so employees’ donations are enhanced by the company 4. Donate money or services to charitable organizations they believe in As a relatively small company, we have to pick our battles here.  We currently have a policy for #2 above that allows employees 3 days per year of paid time off for […]