Only Once

A first-time CEO writes about entrepreneurship and email. By Matt Blumberg of Return Path, Inc.

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Matt Blumberg

My name is Matt Blumberg. I am a technology and marketing entrepreneur in New York City. I started a company called Return Path back in ... About Me
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Startup CEO: A Field Guide to Scaling Up Your Business

I wrote a book! Startup CEO: A Field Guide to Scaling Up Your Business is an extension of this blog, although I created well over half of the content in the book only for the book. Click here to buy it or at least take a look at the Table of Contents.

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    Amazon AOL Authentic Response Best Place to Work Blink Brad Feld Built to Last CAN SPAM CEO culture DMA eBay ECOA Facebook FeedBurner Fred Wilson Gmail Goodmail Good to Great Google Hotmail Jim Collins Malcolm Gladwell Mediapost Microsoft MovieFone New York Times OnlyOnce Patrick Lencioni Postmaster Direct Princeton return path Return Path core values sabbatical Seth Godin Spin Selling strategy The Tipping Point Tom Evslin TRUSTe Verizon Vonage Wall Street Journal Yahoo Zappos

    Recent Books I've Read

    • The Ideal Team Player
      by Patrick Lencioni
      [ review ] [ buy ]
    • The Years of Lyndon Johnson (full series)
      by Robert Caro
      [ review ] [ buy ]
    • The Undoing Project: A Friendship That Changed Our Minds
      by Michael Lewis
      [ review ] [ buy ]
    • A Sense of Urgency
      by John Kotter
      [ review ] [ buy ]
    • The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities
      by Ram Charan
      [ review ] [ buy ]
    • The Fountainhead
      by Ayn Rand
      [ review ] [ buy ]
    • Scrum: The Art of Doing Twice the Work in Half the Time
      by Jeff Sutherland, JJ Sutherland
      [ review ] [ buy ]
    • The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win
      by Gene Kim, Kevin Behr, George Spafford
      [ review ] [ buy ]
    • Blink: The Power of Thinking Without Thinking
      by Malcolm Gladwell
      [ review ] [ buy ]
    • Uncommon Stock: Version 1.0
      by Eliot Pepper
      [ review ] [ buy ]
    • The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World
      by Andrew S. Winston
      [ review ] [ buy ]
    • Steve Jobs
      by Brad Stone
      [ review ] [ buy ]
    • The Hard Thing About Hard Things
      by Ben Horowitz
      [ review ] [ buy ]
    • Joy Inc: How We Built a Workplace People Love
      by Richard Sheridan
      [ review ] [ buy ]
    • Remote: Office Not Required
      by Jason Fried and David Heinemeier Hansson
      [ review ] [ buy ]
    • Leaders Eat Last
      by Simon Sinek
      [ review ] [ buy ]
    • Uncommon Stock
      by Elliot Pepper
      [ review ] [ buy ]
    • Flash Boys: A Wall Street Revolt
      by Michael Lewis
      [ review ] [ buy ]
    • David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
      by Malcolm Gladwell
      [ review ] [ buy ]
    • Getting the Right Things Done: A Leader's Guide to Planning and Execution
      by Pascal Dennis
      [ review ] [ buy ]
    • Startup CEO: A Field Guide to Scaling Up Your Business
      by Matt Blumberg (me!)
      [ review ] [ buy ]
    • Outside In: The Power of Putting Customers at the Center of Your Business
      by Harley Manning and Kelly Bodine
      [ review ] [ buy ]
    • Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage
      by Steven Woods and Alex Shootman
      [ review ] [ buy ]
    • Startup Communities: Building an Entrepreneurial Ecosystem in Your City
      by Brad Feld
      [ review ] [ buy ]
    • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
      by Steve Blank and Bob Dorf
      [ review ] [ buy ]
    • Plain Talk: Lessons from a Business Maverick
      by Ken Iverson
      [ review ] [ buy ]
    • The Startup Playbook
      by David Kidder
      [ review ] [ buy ]
    • Delivering Happiness: A Path to Profits, Passion, and Purpose
      by Tony Hsieh
      [ review ] [ buy ]
    • Spin Selling
      by Neil Rackham
      [ review ] [ buy ]
    • The Advantage: Why Organizational Health Trumps Everything Else in Business
      by Patrick Lencioni
      [ review ] [ buy ]
    • Fatal System Error
      by Joseph Menn
      [ review ] [ buy ]
    • The Performance Pipeline: Getting the Right Performance At Every Level of Leadership
      by Stephen Drotter
      [ review ] [ buy ]
    • Strategy and the Fat Smoker
      by David Maister
      [ review ] [ buy ]
    • TouchPoints
      by Douglas Conant and Mette Norgaard
      [ review ] [ buy ]
    • Steve Jobs
      by Walter Isaacson
      [ review ] [ buy ]
    • That Used to Be Us
      by Thomas Friedman and Michael Mandelbaum
      [ review ] [ buy ]
    • Well Being
      by Tom Rath and Jim Harter
      [ review ] [ buy ]
    • Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
      by Brad Feld and Jason Mendelson
      [ review ] [ buy ]
    • Healthy Sleep Habits, Happy Child
      by Marc Weissbluth
      [ review ] [ buy ]
    • Brain Sex
      by Anne Moir and David Jessell
      [ review ] [ buy ]
    • Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
      by Patrick Lencioni
      [ review ] [ buy ]
    • Deep Survival: Who Lives, Who Dies, and Why
      by Laurence Gonzales
      [ review ] [ buy ]
    • Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
      by Geoff Colvin
      [ review ] [ buy ]
    • Mastering the 7 Essentials of High-Growth Companies
      by David Thomson
      [ review ] [ buy ]
    • The Checklist Manifesto: How to Get Things Right
      by Atul Gawande
      [ review ] [ buy ]
    • Multipliers: How the Best Leaders Make Everyone Smarter
      by Liz Wiseman and Greg Mckeown
      [ review ] [ buy ]
    • Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth
      by David Thomson
      [ review ] [ buy ]
    • What the Dog Saw, And Other Adventures
      by Malcolm Gladwell
      [ review ] [ buy ]
    • Flow: The Psychology of Optimal Experience
      by Mihaly Csikszentmihalyi
      [ review ] [ buy ]
    • The Puritan Gift
      by Kenneth and William Hopper
      [ review ] [ buy ]
    • SuperFreakonomics
      by Steven Levitt and Stephen Dubner
      [ review ] [ buy ]
    • The Speed of Trust
      by Stephen M. R. Covey
      [ review ] [ buy ]
    • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
      by W. Chan Kim, Renée Mauborgne
      [ review ] [ buy ]
    • Free: The Future of a Radical Price
      by Chris Anderson
      [ review ] [ buy ]
    • Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
      by Andrew Winston
      [ review ] [ buy ]
    • Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
      by Patrick Lencion's
      [ review ] [ buy ]
    • Leadership and Innovation: Entrepreneurs in Government
      by Jim Doig
      [ review ] [ buy ]
    • The Five Dysfunctions of a Team
      by Patrick Lencioni
      [ review ] [ buy ]
    • Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
      by Marcus Buckingham
      [ review ] [ buy ]
    • Tribes: We Need You to Lead Us
      by Seth Godin
      [ review ] [ buy ]
    • When Growth Stalls: How it Happens, Why You're Stuck, and What to do About It
      by Steve McKee's
      [ review ] [ buy ]
    • In Search of the Obvious: The Antidote for Today's Marketing Mess
      [ review ] [ buy ]
    • Death by Meeting
      by Patrick Lencioni's
      [ review ] [ buy ]
    • Who: The A Method for Hiring
      by Geoff Smart, Randy Street
      [ review ] [ buy ]
    • The Three Signs of a Miserable Job
      by Patrick Lencioni's
      [ review ] [ buy ]
    • Success Built to Last: Creating a Life That Matters,
      by Jerry Porras, Stewart Emery, and Mark Thompson
      [ review ] [ buy ]
    • Outliers: The Story of Success
      by Malcolm Gladwell
      [ review ] [ buy ]
    • Positioning: The Battle for Your Mind
      by Jack Trout and Al Reis
      [ review ] [ buy ]
    • The Five Temptations of a CEO
      by Patrick Lencioni
      [ review ] [ buy ]
    • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
      by Timothy Ferriss
      [ review ] [ buy ]
    • The Four Obsessions of an Extraordinary Executive
      by Patrick Lencioni
      [ review ] [ buy ]
    • I Quit, But forgot to Tell You
      by Terri Kabachnick
      [ review ] [ buy ]
    • How: Why How We Do Anything Means Everything in Business (and in Life)
      by Dov Seidman
      [ review ] [ buy ]
    • Getting Things Done: The Art of Stress-Free Productivity
      by David Allen
      [ review ] [ buy ]
    • Why People Don't Buy Things,
      by Kim Wallace and Harry Washburn
      [ review ] [ buy ]
    • Presentation Zen
      by Garr Reynolds
      [ review ] [ buy ]
    • The Cult of the Amateur: How Today's Internet is Killing Our Culture
      by Andrew Keen
      [ review ] [ buy ]
    • The Dance of Molecules: How Nanotechnology is Changing Our Lives
      by Ted Sargent's
      [ review ] [ buy ]
    • The Better People Leader
      by Charles Coonradt
      [ review ] [ buy ]
    • My Startup Life
      by Ben Casnocha
      [ review ] [ buy ]
    • The Paradox of Choice: Why More is Less,
      by Barry Schwartz
      [ review ] [ buy ]
    • Microtrends
      by Mark Penn
      [ review ] [ buy ]
    • Team of Rivals: The Political Genius of Abraham
      by Doris Kearns Goodwin
      [ review ] [ buy ]
    • The Five People You Meet in Heaven
      by Mitch Albom
      [ review ] [ buy ]
    • Whale Done! The Power of Positive Relationships
      by Ken Blanchard's
      [ review ] [ buy ]
    • Bowling Alone: The Collapse and Revival of American Community
      by Robert Putnam
      [ review ] [ buy ]
    • Know-How: The 8 Skills That Separate People People Who Perform From Those Who Don't
      by Ram Charan's
      [ review ] [ buy ]
    • 12: The Elements of Great Managing
      by Rodd Wagner and James K. Harter
      [ review ] [ buy ]
    • Setting the Table: The Transforming Power of Hospitality in Business
      by Danny Meyer
      [ review ] [ buy ]
    • The Innovators: The Engineering Pioneers Who Made America Modern
      by David Billington
      [ review ] [ buy ]
    • Confidence: How Winning Streaks and Losing Streaks Begin and End
      by Rosabeth Moss Kantor
      [ review ] [ buy ]
    • Word of Mouth Marketing: How Smart Companies Get People Talking
      by Andy Sernovitz
      [ review ] [ buy ]
    • Stupid, Ugly, Unlucky, and Rich
      by Richard St. John
      [ review ] [ buy ]
    • A Country That Works
      by Andy Stern
      [ review ] [ buy ]
    • Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
      by Daniel Esty
      [ review ] [ buy ]
    • The One Minute Manager Meets the Monkey
      by Ken Blanchard
      [ review ] [ buy ]
    • Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution
      by Geoffrey Moore's
      [ review ] [ buy ]
    • The Corporate Blogging Book
      by Debbie Weil's
      [ review ] [ buy ]
    • The Long Tail
      by Chris Anderson
      [ review ] [ buy ]
    • The Fountainhead
      by Ayn Rand
      [ review ] [ buy ]
    • Little Red Book of Selling
      by Jeffrey Gitomer
      [ review ] [ buy ]
    • Naked Conversations: How Blogs Are Changing The Way Businesses Talk with Consumers
      by Robert Scoble and Shel Israel
      [ review ] [ buy ]
    • Trade Show and Event Marketing: Plan, Promote, and Profit
      by Ruth Stevens
      [ review ] [ buy ]
    • Lean Software Development: An Agile Toolki
      by Mary and Tom Poppendieck
      [ review ] [ buy ]
    • Instinct: Tapping Your Entrepreneurial DNA to Achieve Your Business Goals
      by http://www.amazon.com/exec/obidos/ASIN/B000FL8934/wwwmyblumberc-20
      [ review ]
    • Leading at the Speed of Growth
      by Katherine Catlin
      [ review ] [ buy ]
    • Influence: The Psychology of Persuasion
      by Robert Cialdini
      [ review ] [ buy ]
    • Aesop & The CEO: Powerful Business Lessons from Aesop and America's Best Leaders
      by David Noonan
      [ review ] [ buy ]
    • The Underdog Advantage
      by David Morey and Scott Miller
      [ review ] [ buy ]
    • Squirrel, Inc.,
      by Stephen Denning
      [ review ] [ buy ]
    • Confronting Reality
      by Larry Bossidy and Ram Charan
      [ review ] [ buy ]
    • The Smartest Guys in the Room
      by Bethany McLean and Peter Elkind
      [ review ] [ buy ]
    • The Fred Factor
      by Mark Sanborn
      [ review ] [ buy ]
    • Deep Change
      by Robert Quinn
      [ review ] [ buy ]
    • Mind of a Manager, Soul of a Leader
      by Craig Hickman
      [ review ] [ buy ]
    • Blink
      by Malcolm Gladwell
      [ review ] [ buy ]
    • The Entrepreneur's Guide to Business Law
      by Constance Bagley and Craig Dauchy
      [ review ] [ buy ]
    • The Quiet Revolution in Email Marketing
      by Bill Nussey
      [ review ] [ buy ]
    • Beyond Bullet Points
      by Cliff Atkinson
      [ review ] [ buy ]
    • Business Without Boundaries: An Action Framework for Collaborating Across Time, Distance, Organization, and Culture.
      by Don Mankin
      [ review ] [ buy ]
    • The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs.
      by John Lusk and Kyle Harrison
      [ review ] [ buy ]
    View All

    Blogs I Follow:

    • A VC
    • Andrew Winston
    • Andy Sernovitz's Damn, I Wish I'd Thought of That!
    • Ask The VC
    • BeRelevant!
    • Brad Feld – Colorado VC
    • BuzzMachine
    • ClickZ News Blog
    • Continuations
    • David Allen – Productivity
    • Deliverability.com
    • DM News
    • DMNews E-Mail Marketing News Feed
    • Email Marketing Insights
    • Email Marketing Strategy from Silverpop CEO Bill Nussey
    • Foundry Group
    • Gotham Gal
    • Internet and e-mail policy and practice
    • IT Email Infrastructure
    • MailChimp Blog
    • Maximizing Deliverability
    • Multi-Channel Messaging
    • Return Path Email Marketing Water Cooler
    • School of Hard Knocks
    • Seth Godin – guru
    • Slice of Lime Blog
    • The Email Wars
    • The Spam Weblog
    • This is going to be BIG.
    • Union Square Ventures: A New York Venture Capital Fund Focused on Early Stage & Startup Investing
    • VerticalResponse Email Marketing Blog for Small Business
    • Word to the Wise
    View All

    Only Once

    © 2004 - 2019 Matt Blumberg

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