August 6, 2012
Hiring vs. Promoting – and a Must-Read Blog
I have to admit that I have a bit of blog envy when it comes to Fred and Brad. We all started blogging roughly at the same time over 8 years ago (Brad and I the same day, Fred a few month before), and both have hugely large audiences compared to mine. I don’t care all that much — mostly I blog for me and for my company, not for any other reason. But one of the things I admire about both their blogs, particularly Fred, is the size of their *active* audiences. (Both of them tell me not to worry about it when it comes up in conversation — as they say, they write checks to people for a living, which makes them instantly interesting to many!) When I write a guest post for Fred, as I do once in a while, I realize he must average 100+ comments per post. Now that’s a community.
OnlyOnce has a good solid readership, and at least a handful of really active readers who are more or less like-minded entrepreneurs. But alas, not more than a handful. Of this handful, Daniel Clough (who I’ve never met in person – he is in the online gaming space in a UK-based company, I believe) is one of the more regular readers and commenters and also writes his own, very thoughtful blog. Daniel wrote a great post last week on the topic of hiring from the outside vs. promoting from within. As I commented on his blog, I couldn’t have written it better myself. It’s an important topic, and Daniel’s parsing of it is excellent.