January 19, 2012
The Best Laid Plans, Part II
Once you’ve finished the Input Phase (see last week’s post) of producing your strategic plan, you’re ready for the Analysis Phase, which goes something like this:
Assemble the facts. Keep notes along the way on the input phase items, assemble them into a coherent document with key thoughts and common themes highlighted.
Select/apply framework. Go back to the reading and come up with one or more strategic frameworks. Adapted them from the academic stuff to fit our situation. Academic frameworks don’t solve problems on their own, but they do force you to think through problems in a structured way.
Step back. Leave everything alone for two weeks and try not to think about it. Come back to it with a fresher set of eyes immediately before starting on the final outputs.
Reality check. Go back to one or two of the constituents you originally met with to begin laying out your thoughts to them – “try them on for size” – and get the unfiltered visceral reactions.
Next up: the Output Phase.