July 9, 2009
My brother Michael, internet marketer by day and a writer by night, had his first play produced last night off-Broadway at the Manhattan Repertory Theater’s SummerFest. The play is a romantic comedy called Fallout, and it’s my favorite thing he’s written of about 8-10 works I’ve read over the years, both screen and stage plays.
This is the first time I’ve ever had a bit of a “behind the scenes” look at an Opening Night, and it was fun to be a part of it. When I think about entrepreneurial pursuits in business, I’m not sure this even compares. For Michael, it seemed to be the equivalent of a company’s founding, a product launch, and an IPO — all rolled into one. It was more intense than any individual thing I’ve seen in business over the years.
And it came out great. The play was a big success with the audience (and not just among those of us whose last name is Blumberg). Michael, the director Robin, and the incredibly talented cast did a great job, so much so that the theater company is extending the run to one extra night, this Sunday at 7 p.m., since the three initial nights are sold out. Anyone interested, the number to call for tickets is 646-329-6588.