November 1, 2006
Killer Email Industry Stats
- Email marketing in the US alone will account for approximately 71,000 jobs this year, growing at 8-10% annually historically and projected into the future as well
- The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half
As I mentioned here (where a client of ours said her email ROI was 40:1), the biggest problem with email isn’t how effective it is — it’s how much inventory you as a marketer have available in your housefile and super qualified and permissioned rental lists.