Nov 012006

Killer Email Industry Stats

Killer Email Industry Stats

In case you’ve missed any of these reported recently, all by the Direct Marketing Association’s outstanding research department (link so you can see the details of reports available to purchase):

  • Email marketing in the US alone will account for approximately 71,000 jobs this year, growing at 8-10% annually historically and projected into the future as well
  • The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half

As I mentioned here (where a client of ours said her email ROI was 40:1), the biggest problem with email isn’t how effective it is — it’s how much inventory you as a marketer have available in your housefile and super qualified and permissioned rental lists.

Filed under: Email