July 11, 2006
Less is More
The latest research shows that people spend 51 seconds reading any given commercial email newsletter, as opposed to 15 seconds on a promotional email. I find this credible based on personal experience, at least the ratio of the two, although I might do a little less on both.
Return Path’s Stephanie Miller blogs about this and the implication for marketers on the Return Path Online Resource Center for Email Marketers.