November 2, 2005
Book Short: Allegory of Allegories
Squirrel, Inc., by Stephen Denning, is a good quick read for leaders who want a refreshing look at effective ways to motivate and communicate to their teams. The book focuses on storytelling as a method of communication, and Denning employs the storytelling method fairly successfully as a framework for the book.
The specific kinds of messages he focuses on, where he says storytelling can have the biggest impact, are: communicating a complex idea and sparking action; communicating identity – who YOU as leader are; transmitting values; getting a group or team to work together more effectively; neutralizing gossip or taming the grapevine; knowledge-sharing; and painting a vision of the future that a team can hang onto. The book even has a nice summary “how to” table at the end of it.
Thanks to email guru David Baker at Agency.com for giving me the book.