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Damn I Wish I’d Thought of That

A New (Old) Favorite Returns as a Blog

A New (Old) Favorite Returns as a Blog Andy Sernovitz’s very cleverly-named Damn, I Wish I’d Thought of That is back, this time in blog and RSS feed format as well as, of course, email newsletter format.  Andy is a Return Path alum and does a great job of crystallizing smart and clever ideas for marketers into manageable nuggets, particularly around viral and word-of-mouth marketing (Andy wrote a great book on WOM marketing, which I reviewed here). He was nice enough to interview me for his blog.  As a teaser, Andy asked me (and a bunch of other people) three questions: Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will…