Tag

Baskin Robbins

Marketing is Like Baskin Robbins

Marketing is Like Baskin Robbins A couple years ago, I wrote that Marketing is Like French Fries, since you can always take on one more small incremental marketing task, just as you can always eat one more fry, even long after you should have stopped. Today, inspired in part by our ongoing search for a new head of marketing at Return Path and in part by Bill McCloskey’s follow up article about passion in email marketing in Mediapost, I declare that Marketing is also like Baskin Robbins – there are at least 31 flavors of it that you have to get right. McCloskey writes: I submit that the über marketer who is expert in all the various forms of interactive…