Archives / April, 2010

Not Dead Yet

Not Dead Yet   Ah Spring.  Flowers bloom.  Love is in the air.  And it’s time for the annual round of “email is dead” articles and blog posts.  With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.   First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article.  The article should be about how “Four in Five” adopt.  The article has…