Five Years On
As of this past weekend, I’ve been blogging on OnlyOnce for five years. My main reflection as I was thinking about it during this morning’s run is that blogging is different. I started blogging to try out what was at the time the “new, new thing” (there were almost no CEO blogs at the time), just like I have tried out lots of other new technologies or web services from time to time over the years — from Skype to Facebook to Twitter to about 50 others.
You’ll never see a tweet from me about an anniversary of using Twitter. Or any other comparable from that above list. Blogging has ended up being fundamentally different. It’s not just another expression of my status updates or another way to connect with friends and colleagues. It’s become a core part of my business operating system, although I suppose that’s the case for many other tools as well.
I think the main difference is that OnlyOnce has become a true form of creative expression for me. It’s like (I imagine) writing a book or composing a piece of music. I’m not suggesting it’s high art, but I view it more as an ongoing project than most other online tools or sites I’ve tried out over the years.
Here’s to the next five years of it.