Feb 092007
Blog on for Swerdloff
Blog on for Swerdloff
My colleague Craig Swerdloff, who runs our Postmaster Network lead generation business and is one of the smartest people in the online advertising business, has started blogging. Of particular note is this post, in which he talks about the concept of explicit vs. implicit consent in advertising.
His thinking is a lot like some of the things I’ve written about in the past, like the New Media Deal and the We Media Deal. The bottom line is that advertising has to be valuable and relevant for end users — and properly/carefully delivered. Welcome to the blogosphere, Craig!
THE FACTS:
1. I have been a loyal reader of OnlyOnce for YEARS…
2. I have a wildly popular blog myself that focuses on online advertising, search marketing and overall market developments, but never seem to get a mention from Matt.
3. Regardless, I introduce Mr. Matt Blumberg to Mr. Craig Swerdloff, my good friend and neighbor, who then starts working for Matt.
4. Craig seemingly spends valuable time that he should rightfully be focusing on the further development of the Postmaster Network, yet his boss still promotes his blog…
What does one need to do to get a blog mention around here????? http://www.WiseSEM.com
Your friend,
Bill