Prepping RSS for Prime Time, Part II
David Daniels from Jupiter wrote a good article yesterday in ClickZ about RSS and email marketing. It reads like a response to comments he received after publishing his main report on this topic earlier in the month. He tackles three main points: spam/clutter, personalization, and the (impending) flood of vendors. It’s definitely worth a quick read if you care about the RSS/email debate and space.
I addressed this topic a little bit last June here, although somehow I forgot about the personalization challenge. I think RSS is closer to prime time than it was then, but it’s still not quite ready to go toe to toe with email or other forms or more direct/addressable media yet.