Ok, privacy/anti-spam guru Anne Mitchell and journalist extraordinaire Pamela Parker have both said it: SPF — and Sender ID, and Domain Keys, and any authentication protocol) for that matter — are not about stopping spam. I agree with both and want to emphasize Pamela’s main point, that authentication is the next layer of protection in the war against spam, not the end game. It will work with legislation and other methods currently employed to set the stage for the next wave of solutions, around mailer reputation. More on that in the weeks to come.
Archives / September, 2004
What Does Business Feel Like?
Mariquita and I spent last Saturday helping out our cousins, Michael and Marianne, at their wine shop, Hudson Wine Merchants, in Hudson, NY. I wrote a posting about one of our other trips up there earlier this year on how running a two-person proprietorship is an awful lot like running a larger company. Last weekend, my takeaway from working in the shop was in some ways the opposite. Yes, business is business, and yes, you worry about some of the same broad things when you run a business of any size, but it FEELS different to run a small retail shop. What does it feel like? Well, quite frankly, it feels like business. Here’s what happens at the store in…