Jul 072004

  • 8 comments

Taylor Made for this Blog

I haven’t done a book review yet on this blog because I haven’t found a very relevant one. I will do more as I go here — I’ve actually read a few pretty useful business books lately — but there’s no better book to kick off a new category of postings here than the one I just finished: The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs.

The book details how two freshly-minted Wharton MBAs skipped the dot com and investment banking job offers to start a two-person company that produced the MouseDriver (a computer mouse shaped like a the head of a golf club) back in 1999-2000. It’s a great, quick read and really captures the spirit of much of what I’m trying to do with this blog, which is talk about first-time CEO issues, or company leadership/management issues in general.

Although it’s not about an internet business, the book also has an interesting side story, which is the powerful impact that email had on the MouseDriver business, with an email newsletter the entrepreneurs started that developed great readership and ultimately some viral marketing. Sort of like a blog, circa 1999.

Thanks to Stephanie Miller at Return Path for giving me the book!

Filed under: Books, Email, Entrepreneurship, Leadership

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8 Comments on “Taylor Made for this Blog”

  • Michael Blumberg July 12th, 2004 11:12 pm

    There’s only one thing to call someone who comes up with clever names for his postings…a “title-ist.”

  • Feld Thoughts July 21st, 2004 1:47 am

    Young Jackasses of the Post-New Economy

    That got your attention, huh? There it is – on page 233 – as our intrepid authors speculate on the title of their upcoming Inc. Magazine interview (which was – thankfully titled – An American Start-Up – subtitled “We’re motivated, passionate, excited, …

  • terrygold.com February 13th, 2005 5:05 pm

    Mousedriver Followup

    I want to do a couple of posts on the question

  • terrygold.com February 13th, 2005 5:11 pm

    Mousedriver Followup

    I want to do a couple of posts on the question

  • terrygold.com February 14th, 2005 6:29 pm

    Mousedriver Followup

    I want to do a couple of posts on the question

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